MWS AI — WooCommerce sales agent
WordPress plugin + SaaS with recurring annual revenue: a 24/7 sales and support agent that knows your live WooCommerce inventory (RAG), replies in under 2s, and escalates to a human when it matters.
MWS AI is Medellín Web Soluciones' SaaS product for agencies and companies in the USA/Spain: it turns any WooCommerce store into an AI seller that answers with real stock, sizes and prices, on annual Growth/Enterprise plans — without rewriting the business or putting third-party API keys in the plugin.
Real screenshots of the system in operation.
The challenge
- 1Sell and support 24/7 without bloating the team.
- 2Answer with real inventory (no stock hallucinations).
- 3Adopt AI on existing WP sites without migration.
- 4Escalate to humans when the case requires it.
The approach
Plugin in the WP ecosystem
License activation, storefront widget and wp-admin monitor.
RAG over WooCommerce
Live catalog: stock, variants, prices and policies.
Human handoff
The team takes over the chat when the agent should not close alone.
SaaS with guardrails
Centralized AI on MWS AI; annual Growth / Enterprise plans.
Woo visitor → MWS AI widget → SaaS (catalog RAG + KB) → reply / human handoff; license and admin in WP.
System layers
- 01WordPress / WooCommerce storefront
- 02MWS AI plugin (widget + admin)
- 03MWS AI SaaS (licenses, chat, embeddings)
- 04Catalog RAG + knowledge base
- 05Monitor / human handoff
Applied stack
- WordPress
- WooCommerce
- PHP
- RAG
- SaaS
- REST
Design decisions
Extend WP/Woo vs greenfield
Preserves SEO, catalog and store team habits.
AI on SaaS (no public BYOK)
Centralized ops, cost and guardrails; the plugin only activates a license.
Bounded sales/support agent
Lower risk of tone/cost runaway; handoff when it matters.
Outcomes
- 24/7
- Automated sales & support
- <2s
- Response target
- RAG
- Real Woo inventory
Key points
- Real product with landing, licensing and in-store chat widget.
- Knows stock/sizes/prices; pushes checkout and escalates to humans.
- Built for agencies (volume) and companies (Growth / Enterprise).
- Complements MWS omnichannel and commerce stack.
Fit / how to hire
Agencies/distributors in Spain and the USA: white-label or volume channel (recurring Growth/Enterprise margin) — not a pitch to hire me as a Solutions Architect. Woo stores: ready-to-activate license (audit → plugin → pilot). Demo via #mws-agencias or a 15-min call.
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